{"version":"https://jsonfeed.org/version/1","title":"The Impact Firm","home_page_url":"https://alchemyimpactfirm.com","description":"The Impact Firm","author":{"name":"The Impact Firm"},"items":[{"id":"https://alchemyimpactfirm.com/f/how-mission-driven-organizations-should-measure-social-media-roi","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/WVEpj7D\"/><p>Every board meeting, someone asks: \"What are we getting from all this social media stuff?\"</p>","url":"https://alchemyimpactfirm.com/f/how-mission-driven-organizations-should-measure-social-media-roi","title":"How Mission-Driven Organizations Should Measure Social Media ROI","summary":"Every board meeting, someone asks: \"What are we getting from all this social media stuff?\"","date_modified":"2026-05-04T17:00:00Z"},{"id":"https://alchemyimpactfirm.com/f/marketing-on-500month-or-less","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/6QKJ7ea\"/><p>Most marketing advice is written by people who've never had to choose between payroll and advertising.</p>","url":"https://alchemyimpactfirm.com/f/marketing-on-500month-or-less","title":"Marketing on $500/Month (Or Less)","summary":"Most marketing advice is written by people who've never had to choose between payroll and advertising.","date_modified":"2026-04-27T16:00:46Z"},{"id":"https://alchemyimpactfirm.com/f/spot-a-predatory-marketing-agency-before-they-take-your-money","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/mrElOGe\"/><p>I've spent 15+ years in this industry. Managed multi-million dollar budgets at big agencies. Seen the good, the bad, and the straight-up predatory.</p>","url":"https://alchemyimpactfirm.com/f/spot-a-predatory-marketing-agency-before-they-take-your-money","title":"Spot a Predatory Marketing Agency Before They Take Your Money","summary":"I've spent 15+ years in this industry. Managed multi-million dollar budgets at big agencies. Seen the good, the bad, and the straight-up predatory.","date_modified":"2026-04-27T15:53:38Z"},{"id":"https://alchemyimpactfirm.com/f/how-we-grew-a-clients-instagram-by-778%25-in-6-months-organically","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/6yVqp2k\"/><p>Last summer, a Detroit business alliance came to us with decent content but terrible reach. Six months later? 743,000+ views, 3,396 new followers, 670% jump in engagement. All organic. Zero ad spend.</p>","url":"https://alchemyimpactfirm.com/f/how-we-grew-a-clients-instagram-by-778%25-in-6-months-organically","title":"How We Grew a Client's Instagram by 778% in 6 Months Organically","summary":"Last summer, a Detroit business alliance came to us with decent content but terrible reach. Six months later? 743,000+ views, 3,396 new followers, 670% jump in engagement. All organic. Zero ad spend.","date_modified":"2026-04-27T15:34:22Z"}]}