Built to Be Found
Our flagship digital readiness program — delivered in partnership with the organizations that serve small businesses at scale.
The Program
Built to Be Found is a four-session digital marketing curriculum for contractors completing the DTE Energy Efficiency Academy, delivered in partnership with Walker Miller Energy Services and the Michigan Black Business Alliance (MBBA). Sessions run 60–90 minutes each, held in person at the MBBA Hub in Detroit, with fully branded materials — a participant booklet, facilitator guide, and session decks built to DTE's brand specifications.
The premise is simple: Academy graduates have already earned their certification and technical readiness. Built to Be Found makes sure clients can actually find them — because a certification doesn't help if nobody knows you exist.
It's since become the model for how we believe this kind of training should work: not open enrollment, but delivered through the organizations already closest to the businesses that need it — utilities, economic development agencies, chambers of commerce, and community lenders who want their network to walk away with real digital marketing skills, not just a workshop certificate.
What the Curriculum Covers
Your Digital First Impression
Contractors audit their existing online presence — Google Business Profile, website, and social media — to build a clear, honest baseline of what a potential client sees today.
Get Found First
A full, hands-on Google Business Profile optimization — categories, description, photos, and service areas — plus a repeatable review-request strategy built and drafted live in the room.
Your Phone Is a Marketing Team
Contractors build a simple, repeatable content system using only their phone — before/after job-site photos, short captions, and a 4-week content calendar they start filling in during the session.
Stop Leaving Money on the Table
A readiness session on Google Local Services Ads — what paid advertising requires, a self-assessment against those requirements, and a clear next step for each business.
Bring It to Your Network
Built to Be Found is designed to travel. If your organization serves small or minority-owned businesses — as a utility, lender, economic development org, or membership association — we'll adapt the curriculum and deliver it directly to your network.
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